Brand
kit.
The shield and the three products, in the original files. Use them in press, partner and store material without asking for a license; just don't alter the design.
Using these files does not grant trademark rights.
The shield.
Original in SVG, with clear space of one quarter of the shield's width. The dark version is for dark backgrounds; the light one, for light backgrounds.
The three products.
The same shield geometry, the same typography and the same navy. Only the accent color and the inner symbol change.
Colors.
Navy is the base, teal is the parent brand. The three product colors don't mix: each belongs to one product.
Typography.
The name in the logo uses Segoe UI Bold. The whole site uses Cabinet Grotesk for headings and Manrope for text, both served with the page.
Name and tagline
Always write KeepWards (capital K and W, together). The tagline is Conexão · Controle · Tecnologia, in capitals with 3.5 spacing.
On products, the name comes on two lines: "KeepWards" and the product name. The product uses its own accent color.
Minimum size
Icon: at 16 px in the Windows tray it uses only the shield and symbol; below 32 px, prefer the mono version. Lockup: minimum width of 160 px.
When the logo is printed at a large size, convert the text to outlines before sending it to the printer.
Usage rules.
In short: use it as is. The drawing is not a starting point for a new version.
You may
- Use it in an article, review, video and partner material
- Scale it down keeping the proportion
- Use the light version on light backgrounds and the dark one on dark backgrounds
- Use the icon alone in a square space
You may not
- Stretch, rotate or crop the shield
- Change the colors or apply a gradient, shadow or glow
- Write "Keepwards", "KEEPWARDS" or "Keep Ward"
- Mix one product's color into another
Writing about KeepWards?
We can share the real numbers for each product, so your story comes out with correct data.